ÿþThe traditional sporting brand, Adidas, could show adidas boost women itself on the Fashion sheet owing to the black magician who is the creative director of Y-3. Since then, sporting clothes step into the official occasions. The brand designing director from Adidas head quarters joined hands with the creative director to produce a new special design for Y-3 series in this season and the ideas was influenced by the dancing trendy. An entirely new illustration expressed in Y-3 series based on its unique ideas ranging from disco in New York to the elegant tango in Argentina. The entirely new brand Y-3 gave to birth in 2002 on the foundation of the cooperation of the mutual reliance on two parts and it is a brand combining merits of two sides.
In this way there are three logos of Adidas accordingly. The Adidas classic series is represented by the clove logo, fashionable style series is showed by round adidas boot and half enclosed three-strip and performance series is expressed by the three-strip.Each logo of Adidas has a special meaning. The clove logo representing a blooming flower is the idea shared by most of people. The reason lies in its shape. And its meaning was distorted by the people as the adidas boston symbol of the Olympic spirit.
But it is not accidental, it's more like a trend. When the global economic crisis broke out three years ago, Nike shut down its last factory in China so as to deduce resources unavailable in China. Comparing Nike and Adidas to "migratory birds", now that there have been no longer lush trees, no fertile land, nothing can impede them. Nevertheless, for those who pay attention to the transformation and upgrading of domestic intensive manufacturing industry, China could attract these "migratory birds" due to its advantage in cheap labor, but this kind of situation will gradually change as the adidas boys improvement of national economy and people's living standard.
In this industry, in addition, it was regarded as the vanguard. Adidas was responsible for providing sports suits for eleven countries' Olympic Committee and Paralympics Committee in the 2012 London Olympic Games, and this perfectly presented this practice.In 2012 London Olympic Games, each running shoes styles that Adidas prepared all included sustainable elements. In this Olympic Games, as many as seventy million volunteers will participate in them. The sports shoes edition they going to put on is the extraordinary Fluid Trainer that will be the most sustainable development of Adidas throughout the history.
Simon Cartwright who was Adidas's vice president for the Olympic Games business said :"As a responsible global brand, Adidas attaches great importance to the sustainable development". "In every regards, we are concerned about the sustainable development". "The scope changes from innovation, design, development and purchasing to sales and marketing management". "Moreover, it even includes the operation mode of our stores and office buildings".Up to now, the Adidas products that adopted in London 2012 Olympic Games were products of the most sustainable products of Adidas when contrasted to each Olympic Games and Paralympics games before, and even made a comparison to any global activities.
This is adidas camo shoes Adidas' another milestone in sponsoring sports equipments for the Olympic Games and Paralympics Games these two sports events in the history. Over ten years, Adidas Group has been working to use commercial behaviors, which were more sustainable. Moreover, it was recognized the industry pioneer in this field. In 2012, there held the London Olympic Games, and the sports suits for Olympic Committee and Paralympics Committee of eleven countries have been supplied by Adidas, which can make a perfect presentation of this behavior.In 2012, Adidas prepared running shoes for London Olympic 
Games, and there were elements of sustainability in each style.
01.06.2019 10:03
